Loans_Payday_loan » First-Ever Survey of Payday Loan Consumers in Ontario - Conducted ... - Canada NewsWire (press release)- Topic: Payday Loan With Nsf Overdraft Fees

Nov

30

First-Ever Survey of Payday Loan Consumers in Ontario - Conducted … - Canada NewsWire (press release)- Topic: Payday Loan With Nsf Overdraft Fees

Filed Under Payday Loan With Nsf Overdraft Fees | 

Customers deliberately choose payday loan outlets over banks and credit unions for short-term borrowing TORONTO, Nov. Canada’s leading public opinion survey company, Pollara, completed the survey of 503 payday loan customers from August 22-September 14, 2007. The survey clearly identifies the demographic profile of a payday loan customer in Ontario, their specific attitudes and opinions about payday loans and their other credit options. Previous to today’s survey, the government, industry and critics were left to guess or assume “who” a typical payday loan customer is, “why” they use a payday loan instead of other credit options and “what” they think of the payday loan product. For the first time, we can talk about this industry’s customers in terms that are real and statistically-relevant. This research is important and should carry more weight than the usual anecdotes, ‘gut hunches’ and speculation. read more

[Tags]payday, loan, survey, credit, customers, customer, payday loan with nsf overdraft fees[/Tags]

Comments

| Resources |